Phiro

PRIVACY POLICY – PHIRO APS

This Privacy Policy explains how Phiro ApS (“we,” “us,” “our”) processes personal data in connection with the operation of this website. The processing is carried out in accordance with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act.

1. DATA CONTROLLER

The data controller is:

Phiro ApS
Krøyer Kielbergs Vej 3A
8660 Skanderborg
Denmark

CVR number: 44943220
Email: mail@phiro.dk
Phone: +45 88 440 550

2. DATA PROTECTION OFFICER

Please direct any questions regarding data protection to:

Mogens Lykkegaard Hansen
Email: mlh@phiro.dk
Phone: +45 30 63 82 23

3. PURPOSE AND LEGAL BASIS FOR PROCESSING

We process personal data only when necessary and always on a lawful basis.

3.1. Website visits / Server logs

When you visit our website, the following information is automatically collected:

  • IP address

  • Browser type and version

  • Operating system

  • Date and time of visit

  • Pages visited

  • Referring URL

Purpose: Operations, security, troubleshooting, and statistics
Legal basis: GDPR Art. 6(1)(f) – legitimate interest

3.2. Contact us via the form, email, or phone

When you contact us, we process the information you provide—typically your name, email address, phone number, and message.

Purpose: Responding to inquiries and providing customer service
Legal basis:

  • GDPR Art. 6(1)(b) – preparation of a contract

  • or Art. 6(1)(f) – legitimate interest in general inquiries

3.3. Newsletter

When you sign up, we collect your name and email address.

Legal basis: GDPR Art. 6(1)(a) – consent
Consent may be withdrawn at any time.

3.4. Analysis and Statistics

We use analytics tools (such as Google Analytics). These tools may set cookies and collect pseudonymized data.

Purpose: Improving the website and user experience
Legal basis: GDPR Art. 6(1)(a) – consent via cookie banner

4. COOKIES AND CONSENT

On your first visit, a cookie banner will appear where you can accept or decline the following categories:

Category Purpose Examples
Required Technical Operations Login, security
Statistics User Behavior and Traffic Google Analytics
Marketing Targeted advertising Google Ads, Meta Pixel

You can change your consent at any time via your cookie settings or browser.

5. DISCLOSURE OF INFORMATION

We only disclose information when necessary and on a lawful basis. Potential recipients:

  • Hosting and IT providers

  • Analytics and Marketing Services

  • Communications and Operations Partners

6. TRANSFER TO THIRD COUNTRIES

Data transfers outside the EU/EEA (e.g., to Google or Meta) are only made when there is a valid legal basis for such transfers, such as:

  • The EU’s Standard Contractual Clauses (SCC)

  • additional technical and organizational security measures

Data is only transferred after valid consent has been given via the cookie banner.

7. RETENTION PERIODS

Data type Retention period
Contact Requests 12–24 months
Newsletter data Until consent is withdrawn
Server Log Files Automatic deletion after 30–180 days

8. YOUR RIGHTS

Under the GDPR, you have the following rights:

  • Right of access

  • Right to correction

  • Right to erasure

  • Right to restriction

  • Right to data portability

  • Right to object

  • Right to withdraw consent

Please send inquiries to mail@phiro.dk.
We usually respond within 30 days.

9. External Embedded Services

The website may load third-party content such as:

  • locally hosted Google Fonts

  • YouTube videos

  • Google Maps

  • Social media widgets

These services may receive information when they are loaded. Features that involve data transfer are only enabled after consent is given.

10. APPEAL PROCEDURE

Complaints may be submitted to:

The Danish Data Protection Agency
https://www.datatilsynet.dk/

Last updated: December 10, 2025