From 3D product visualization to living product universe for Bica
3D product visualization that brings Bica's products to life
Bica designs stylish, flexible and functional waste systems. To present its products accurately and visually across different channels, Bica has opted for a 3D-based approach to product visualisation.
Phiro has developed photorealistic 3D product images and environmental visualisations that accurately convey the products, materials, proportions and details of Bica’s range. The collaboration has most recently expanded to include product animation, providing Bica with new opportunities to showcase the products’ functionality and design in motion.
Photorealistic Bica product images with high level of detail
Bica’s product portfolio consists of functional systems where design, materials and details are all important factors in the visual presentation.
The task was therefore to create professional 3D product visualisations that could be used to present the products as stand-alone images or integrated into realistic environments.
The aim was to create a flexible visual setup that could be used across Bica’s communications, while also making it easier to develop and update visual content in line with the product portfolio.
Precise product visualization
The products are visualised in great detail so that the materials, proportions, functions and design appear as realistic as possible. This enables Bica to present its products uniformly and professionally in a variety of visual contexts.
Scalable production
The digital setup enables the expansion of new products, variants and environments without the need for a complete production restart. This gives Bica a flexible visual base that can be developed alongside the product portfolio.
Efficient approval process
Secure hosting and distribution
The finished visual assets are securely hosted on Phiro’s own servers, ensuring stable access and facilitating the distribution of material to the relevant channels.
Photorealistic 3D product images and a scalable workflow
Product animation showing Bica in motion
The collaboration is constantly evolving. Most recently, Phiro created a 3D product animation for Bica.
While product images allow the design, materials and details to be shown, animations add an extra dimension to product communication. They can be used to highlight features, show the product’s structure, or demonstrate how different elements work together.
For Bica, this means that the existing 3D approach can be used for more than just static product images. The same digital product data can be used to create new visual content for digital campaigns, presentations, websites and social media.
A flexible visual foundation for Bica's product portfolio
The collaboration has provided Bica with a robust digital foundation on which to showcase their product portfolio.
The 3D-based approach enables a consistent visual expression to be created across products, environments and formats. New products, colour variants and visual setups can also be developed without the need for a traditional photoshoot each time.
This provides greater flexibility in production and makes it easier to adapt visual content for different channels and markets.
With product images, environmental visualisations and animations, Bica can use the same digital product foundation for various communication purposes.
High quality and an efficient process
Bica particularly highlights the combination of quality, efficiency and structured project management as an important part of the collaboration with Phiro.
In Bica’s own words, they describe the collaboration with Phiro as: Efficient, high quality and solid project management.
