Facts about 3D and CGI
Get a clear and technical overview of the technology and processes behind photorealistic 3D visualization.
What is 3D visualization?
3D visualization is the process of creating graphic content and photorealistic images using 3D software. The method is used as an effective alternative to traditional photography in marketing, as it provides full digital control over lighting, environment, and materials.
The digital workflow offers unlimited possibilities. Without the need for physical locations, any conceivable environment can be built from scratch. Once the 3D scene is set up, camera angles, product colors, and lighting can be changed without having to book a new photo shoot.
What is 3D scanning?
3D scanning is a technology that digitizes physical objects by measuring their surface geometry using lasers or structured light. The process creates an accurate digital twin, which serves as a perfect foundation for further 3D processing.
Using advanced hardware, details are captured with extreme precision down to 0.1 mm. This means that organic shapes, welds, and fine fabric textures are reproduced 100% realistically in the final 3D image.
How are CAD files used for images?
CAD files, such as STEP files, contain complex technical design data. To create visual content, the files are converted into surface-based 3D models, which are then enhanced with realistic materials and advanced lighting.
Using existing production data significantly streamlines the process. It ensures accurate proportions and makes it possible to finalize all marketing materials well before the physical product actually goes into production.
What is material management in 3D?
3D material modeling is the digital recreation of physical surfaces such as wood, metal, fabric, or glass. By using advanced textures and physically accurate lighting settings (PBR workflows), we ensure that the materials’ texture, sheen, and materiality appear 100% authentic in the final image.
We build materials from scratch to ensure they respond correctly to the lighting in your specific scene. This means we can adjust everything from wood types and finishes to fabric patterns on a piece of furniture in a flash. This flexibility makes it possible to present entire product lines in various finish combinations without the need for physical prototypes.
What is rendering?
Rendering is the final image calculation in the 3D process. It is the phase in which the computer’s hardware calculates the physics behind light reflections, refractions, and shadows cast on the surfaces of the 3D model to generate a finished, photorealistic 2D image.
Rendering requires significant computing power and advanced hardware to handle the complex mathematics behind the behavior of light. The result is a final, razor-sharp image that visually matches a classic studio photograph.
What is 3D animation?
3D animation is the technique used to create movement in 3D models. It transforms static images into dynamic videos that can demonstrate complex functions, mechanics, or “quiet luxury” atmospheres—elements that a single image cannot capture on its own.
Using keyframing and advanced rigging, we animate everything from the product’s movements to the camera’s path through a scene. This allows us to showcase the product from every angle in a fluid motion, which significantly boosts engagement on social media and websites.
How much does 3D visualization cost?
The cost of 3D visualization depends primarily on the complexity of the project, the number of angles, and whether finished CAD files are available or 3D scanning is required.
Instead of hiring photographers, booking locations, and hauling furniture back and forth, you invest in a digital solution that can be reused. We always provide a fixed quote based on your specific needs, so you know your budget from the start.
Why Phiro?
As a local agency in Skanderborg, Phiro offers close collaboration, personalized advice, and the opportunity to handle physical products and material samples in person. This ensures precision and saves time in communication.
We’re not just a file factory. We understand the importance of meeting face-to-face to align expectations regarding lighting, ambiance, and brand identity. The end result is better when we can interact directly with your products.