PRIVACY POLICY – PHIRO APS

This Privacy Policy explains how Phiro ApS ("we", "us", "our") processes personal data when operating this website. Processing is carried out in accordance with the EU General Data Protection Regulation (GDPR) and applicable Danish data protection law.

1. DATA CONTROLLER

The controller is:

Phiro ApS
Krøyer Kielbergs Vej 3A
8660 Skanderborg
Denmark

VAT number: 44943220
Email: mail@phiro.dk
Telephone: +45 88 440 550

2. DATA PROTECTION OFFICER

For questions concerning data protection, you may contact:

Mogens Lykkegaard Hansen
Email: mlh@phiro.dk
Telephone: +45 30 63 82 23

3. PURPOSES AND LEGAL BASIS FOR PROCESSING

We only process personal data when necessary and always on a lawful basis.

3.1. Website visit / Server log files

When you visit our website, the following data is automatically collected:

IP address
Browser type and version
Operating system
Date and time of access
Pages visited
Referrer URL

Purpose: Operation, security, troubleshooting and statistics
Legal basis: GDPR Art. 6(1)(f) – legitimate interest

3.2. Contact via form, email or phone

When you contact us, we process the information you provide (name, email, phone number, message).

Purpose: Responding to enquiries and customer communication
Legal basis:

GDPR Art. 6(1)(b) – steps prior to entering into a contract
or Art. 6(1)(f) – legitimate interest for general enquiries

3.3. Newsletter

When signing up, we process your name and email address.

Legal basis: GDPR Art. 6(1)(a) - consent
You may withdraw consent at any time.

3.4. Analytics and statistics

We use analytics tools (e.g., Google Analytics). These tools may set cookies and process pseudonymised data, including shortened IP addresses.

Purpose: Improving the website and user experience
Legal basis: GDPR Art. 6(1)(a) – consent via cookie banner

4. COOKIES AND CONSENT

A cookie banner appears on your first visit, allowing you to accept or reject the following categories:

Category	Purpose	Examples
Necessary	Technical operation	Login, security
Statistics	Measuring user behaviour	Google Analytics
Marketing	Advertising, retargeting	Google Ads, Meta Pixel

Consent may be withdrawn at any time via cookie settings or browser preferences.

5. RECIPIENTS OF PERSONAL DATA

We only disclose data when necessary and on a lawful basis. Recipients may include:

Hosting and IT providers
Analytics and marketing services
Operational and communication partners

6. TRANSFERS TO THIRD COUNTRIES

Transfers outside the EU/EEA (e.g., to Google or Meta) only occur where appropriate safeguards are in place, such as:

EU Standard Contractual Clauses (SCC)
Additional technical and organisational measures

Transfers are only activated after valid user consent via the cookie banner.

7. RETENTION PERIODS

Data type	Retention period
Contact enquiries	12–24 months
Newsletter data	Until consent is withdrawn
Server log files	Automatically deleted after 30–180 days

8. YOUR RIGHTS

You have the following rights under the GDPR:

Right of access
Right to rectification
Right to erasure
Right to restriction
Right to data portability
Right to object
Right to withdraw consent

Requests may be sent to mail@phiro.dk
We usually respond within 30 days.

9. THIRD-PARTY CONTENT

Our website may load content from third-party providers, such as:

Locally Hosted Google Fonts
YouTube videos
Google Maps
Social Media Widgets

Such services may receive personal data when loaded. Features involving data transfers are only activated after consent.

10. RIGHT TO LODGE A COMPLAINT

You may lodge a complaint with a supervisory authority. In Denmark:

Datatilsynet
https://www.datatilsynet.dk/

Last updated: 10.12.2025